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This book is about common errors in thinking that are evident in our day to day life. If we can identify the mistakes we make, it would be easier for us to avoid repeating the same mistakes again. One need not be very intelligent or highly successful to be a lateral thinker. Lateral thinking is a technique of thinking, which seeks changes in perception, concepts and ideas through the use of formal thinking tools - it is all in the mind. The key to a beautiful mind is creativity, imagination and empathy. A properly trained mind enables you to hone your skills, but a misguided mind can leave you confused and stranded. This book will enable you to : - Discover opportunities and solve problems with increasingly innovative insights. - Sell new ideas with effectiveness - Implement the ideas you have just developed.